Crafted in Québec and made with real, organic ingredients, HOLOS Nutrition Bars are designed to support every kind of daily movement — from curbing afternoon cravings to fueling long-distance trail efforts with intention and integrity.
In 2024–2025, Panora collaborated with HOLOS to define and execute the visual strategy for the launch of their new bar collection. From market positioning to packaging, we worked to translate the product’s dense nutritional value into a brand experience that feels bold, vibrant, and familiar.
Holos Foods Inc.
Brand strategy
Packaging design
Photo & video production
Print production
Ecom digital content
Graphic Design
Together, we created a visual identity rooted in clarity and nostalgia — combining clean iconography, playful color systems, and a subtle nod to the snacks we grew up with. A design system made to stand out in a competitive wellness space, while feeling right at home in your bag or pocket.
Our work spanned brand strategy, packaging and box design, icon development, photoshoots, print production, and the creation of digital content for e-commerce and social platforms — helping shape the next chapter of HOLOS nutrition.
Strategy: Sam T. Scoffy & Sam Charlebois
Creative Direction: Sam Charlebois
Photo & video production: Sam Charlebois
Art Direction: Gabrielle Deronde
Graphic design: Gabrielle Deronde
Photographer: Laurence Gaudy
Culinary Artist: Sarah Morin
